I wrote When the Balloon Goes Up: The Communicator’s Guide to Crisis Response primarily for public relations/communications professionals and students who need crisis-tested strategies and tactics. The book contains some theory but mostly nuts-and-bolts suggestions and ideas for building and implementing a crisis plan.
It doesn’t matter what size your organization is, or what its purpose is, a crisis can strike without warning to any organization. As a communicator you must be ready to respond.
