With two decades of public affairs and crisis response experience in the oil and chemical industry, Bob Roemer is a communications consultant, automotive journalist and adjunct faculty member of the Integrated Marketing Communications graduate program at Northwestern University.
At Amoco Corp., Roemer was director of emergency response and training responsible for the company’s worldwide public and government affairs crisis response capabilities and spokesperson training programs.
He created unique training programs such as MasterVoice, a workshop for business teams to prepare to communicate about important external or internal issues; Respond, a one-day crisis media skills training program for operations managers and supervisors; and Crisis College, a realistic training experience for the public relations staff and other potential spokespeople. Held at a chemical plant, participants interfaced with “reporters,” “public officials” and “distraught family members and neighbors” while purpose-created fires raged in the background.
Roemer has front-line spokesman and community relations experience in a wide variety of crises and emergencies, including explosions and accidents, gasoline storage tank and pipeline leaks, murders, robberies, white-collar crime, fraud and workplace health issues.
On the other side of the notepad and microphone, Roemer is editor-at-large of Roundel, the monthly magazine of the 75,000-member BMW Car Club Of America, a contributing editor to BMW Magazine and editor of BMW’s online newsletter M Driver.
He holds an MS degree in Industrial Relations and a BA in History from Loyola University Chicago and is a graduate of the U.S. Army Command and General Staff College.
