When the Balloon Goes Up: The Communicator’s Guide to Crisis Response is both a reference book and a text book. Yes, it does contain some theory about crisis management but most of the pages are dedicated to preparing for and respond to a crisis.
Crisis-tested tips such as creating a crisis response communications plan, selecting and training spokespeople, preparing for and conducting a press conference, preparing and delivering effective messages, and creating boilerplate statements separate Balloon from most other books on the topic.
If you are responsible for creating, maintaining and implementing a crisis communications plan, this is your book.
