This article discusses the process of building an effective crisis communications plan from concept to finished resource. A crisis communications plan is one of the three critical components of an effective crisis response. Together with a clearly stated crisis communications policy and periodic crisis exercises and drills to practice implementing the plan, they are your [...]
This article discusses three lessons learned from crises over the last seven months. Steps to avoid these missteps should be included in your crisis communications plan. Over the past seven months the media have relentlessly covered major crises ranging from a superstar athlete’s fall from grace, a massive vehicle recall because of safety problems, two [...]
In the last article we discussed the role and responsibilities of the communications team leader. This article covers the duties of the communications analyst, the person who ensures the response is effective. An Important Crisis Management Role The analyst gathers and interprets data about the crisis from several sources to determine the effectiveness of the [...]
