No matter what size your organization is, news of your crisis can be around the globe within 20 minutes, making your first statement more important than ever before. In the early stages of most crises, reporters are happy to take information from a company representative regarding the situation. That includes information in your initial response: [...]
This article discusses three lessons learned from crises over the last seven months. Steps to avoid these missteps should be included in your crisis communications plan. Over the past seven months the media have relentlessly covered major crises ranging from a superstar athlete’s fall from grace, a massive vehicle recall because of safety problems, two [...]
To fine-tune your crisis response skills, we’ve advocated watching other organizations and practitioners handle real-life traumas and analyze their emergency strategy and tactics. For example, the ongoing Toyota recall crisis has provided a bonanza of crisis management lessons, all of which belong in your crisis communications notebook, if they’re not there already. If you haven’t [...]
