For a variety of reasons many people don’t like to write. Whether it’s the trauma of getting started, struggling to find the right words or conquering writer’s block, writing isn’t everyone’s cup of tea. Introduce the pressure, fear, panic and uncertainty a crisis creates and you’ll understand why writing crisis response communications is so challenging. [...]
In the last article we discussed the role and responsibilities of the communications team leader. This article covers the duties of the communications analyst, the person who ensures the response is effective. An Important Crisis Management Role The analyst gathers and interprets data about the crisis from several sources to determine the effectiveness of the [...]
The first step in communicating about an event that places your organization’s reputation at risk is a thorough understanding of the roles and responsibilities required for a successful response. Depending on your organization’s mission and the type of situation you’re facing some of the concepts discussed in this article will be appropriate, others not. You’ll [...]
Regardless of its size or purpose no organization is immune from a crisis that can damage or destroy its reputation. An image is fabricated; a reputation is earned. An image is mostly an internally generated description depicting how an organization wants to be perceived. Some Mission, Vision, Values Statements and marketing campaigns fall into this [...]
