Crisis Response Communications

Crisis Management Skills for Public Relations Professionals and Students

Tag Archives: crisis response exercises

Train Your CEO for a Crisis: The Saga of the M&Ms

No matter what size your organization is, news of your crisis can be around the globe within 20 minutes, making your first statement more important than ever before. In the early stages of most crises, reporters are happy to take information from a company representative regarding the situation. That includes information in your initial response: [...]

Don’t Let “That Will Never Happen” Happen to You. Crisis Communications Lessons During the Japanese Crisis

Anyone who has been interviewed about a crisis would like to tell the reporter everything is okay. It’s natural to want to minimize the situation. However, sooner or later the truth comes out and the situation develops another storyline: Your organization doesn’t tell the truth.