No matter what size your organization is, news of your crisis can be around the globe within 20 minutes, making your first statement more important than ever before. In the early stages of most crises, reporters are happy to take information from a company representative regarding the situation. That includes information in your initial response: [...]
The first step in communicating about an event that places your organization’s reputation at risk is a thorough understanding of the roles and responsibilities required for a successful response. Depending on your organization’s mission and the type of situation you’re facing some of the concepts discussed in this article will be appropriate, others not. You’ll [...]
Just as a pilot needs accurate information to navigate through clouds a communicator needs accurate feedback to navigate through the fog of a crisis. For most crises, that information can be obtained through media monitoring. Media monitoring provides a look outside your organization to learn what people important to it – your stakeholders – are [...]
