Did you ever wish something you said could be grabbed from the air before anyone heard it? From a high-ranking government official to the owner of a local car repair business no one is immune from misspeaking in an interview, especially in the high-pressure environment of a crisis. Thankfully, there are measures you can take [...]
One of the most important components of crisis response is effective communications, but to whom should you be talking and what should you be saying? That depends on which stage your communications efforts are in: Initial Stage Primary Stage Recovery Stage Let’s take a look at communications in these three stages. Initial Stage Making a [...]
From the world’s best golf professional to a politician to the director of a local charity, personalities at the top of their profession can engage in behavior that can damage or destroy their reputation and that of their organizations. Situations like these are some of the most difficult a communicator can face because they inevitably [...]
A crisis communications plan organizes your team into neat, specific roles and responsibilities to facilitate rapid and accurate response. But ask anyone who has responded to a crisis, even a “small incident,” and they will tell you there are myriad administrative events and developments that fall outside those roles that can overwhelm the communications team. [...]
Bright lights switch on. Microphones and tape recorders are thrust at you. Harried reporters ask brusque questions. What kind of person voluntarily steps into such mayhem? If you are a member of a Crisis Communications Team that person might very well be you. Even if you aren’t going to face the bright lights and microphones, [...]
Regardless of its size or purpose no organization is immune from a crisis that can damage or destroy its reputation. An image is fabricated; a reputation is earned. An image is mostly an internally generated description depicting how an organization wants to be perceived. Some Mission, Vision, Values Statements and marketing campaigns fall into this [...]
