In a fast-breaking crisis, communicating early and often can link your stakeholders with your messages and establish your organization as a reliable source of verified information. However, traditional communications channels quickly become clogged with speculation, conjecture and rumors about your organization and how it is handling the crisis. That’s why the Crisis Communications Team Leader [...]
Did you ever wish something you said could be grabbed from the air before anyone heard it? From a high-ranking government official to the owner of a local car repair business no one is immune from misspeaking in an interview, especially in the high-pressure environment of a crisis. Thankfully, there are measures you can take [...]
Bright lights switch on. Microphones and tape recorders are thrust at you. Harried reporters ask brusque questions. What kind of person voluntarily steps into such mayhem? If you are a member of a Crisis Communications Team that person might very well be you. Even if you aren’t going to face the bright lights and microphones, [...]
Regardless of its size or purpose no organization is immune from a crisis that can damage or destroy its reputation. An image is fabricated; a reputation is earned. An image is mostly an internally generated description depicting how an organization wants to be perceived. Some Mission, Vision, Values Statements and marketing campaigns fall into this [...]
